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THE ART OF THINKING

New ways of thinking for inspired business decisions

“Your possibilities are unlimited, but it all begins with the deliberate choice to think differently.”

– Chris Guillebeau

For almost 20 years now, we’ve had the opportunity to work with a vast range of brands and organizations worldwide – from established Fortune 500 companies to startups that are looking for compelling ways to map out their future.

This incredible journey has led us to create revolutionary participatory business tools and approaches that transcend traditional ways of thinking, tapping into the innate intelligence of our clients to reveal insight and strategy that get to the root of their business needs.

It’s what we call Connected Intelligence.

With unique tools, such as the Structural Mapping Process®, our proprietary methodology, we are able to uncover the deeply held beliefs and needs of the marketplace to reveal all aspects of the big picture. In other words, we let our clients see the unseen.

WHAT INSPIRES OUR THINKING

In true collaboration with our clients, we reveal deeply hidden truths that inform effective decision-making.

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Corporate

  • Business strategy
  • Internal alignment
  • Company communications

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Brand

  • Strategy
  • Communication planning
  • Employer brand identification

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Marketing

  • Strategic planning
  • Loyalty

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Innovation

  • New business design
  • Product development

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Sales & fundraising

  • Strategy
  • Sales training

What guides our thinking

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    We revise and reframe how we think
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    We redefine the concept of strategy
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    We reinvigorate our partners to think differently

We are not your average consulting firm. We are addicted thinkers who have developed a unique methodology that leverages Connected Intelligence to access, release and activate the insight, imagination and power hidden within an organization.

This is what we call Master Planning.

Over the years, we’ve used these processes to help organizations and corporations from all walks of life tap into their true selves. And seeing just what it is that makes them tick is instrumental to bringing about meaningful change.

Illumination

Uncovering the emotional DNA of the organization or brand and the context in which it operates

Imagination

Identifying the North Star of the brand or organization and defining core strategic drivers

Intention

Developing the roadmap for sustainable success

Immersion

Adopting the new way of thinking and applying it to the everyday

In every challenge we take on, we keep three things in mind.

The individual

The organization

Society

OUR CLIENTS

We are proud to have helped these organizations see themselves in a new light

WHERE WE’VE MADE AN IMPACT

Discover our work

Thanks to our unique Connected Intelligence tools and processes, we have helped our clients see their organizations, their brands, their strategy, their identity in a new light. Take a look at the difference our work has made.

Sheraton
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Corporate
Live Nation Entertainment
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Brand
Sotheby’s International Realty
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Innovation
Interprovincial Lottery Corp. (ILC)
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Marketing , Sales + Fundraising

WHERE WE’VE MADE AN IMPACT

Discover our work

Thanks to our unique Connected Intelligence tools and processes, we have helped our clients see their organizations, their brands, their strategy, their identity in a new light. Take a look at the difference our work has made.