Engagement

Thinking

"The group at L'Institut have been an immense help for our team. They have done a fantastic job of helping us to bring people together from across our company to develop new strategies and innovative ideas. Their approach and style allowed us to really move as a team while leveraging the ideas and energies of each individual person. I highly recommend their approach for complex organizations that want to make real change happen quickly."
Jason Anderson Vice President, Marketing The Cadillac Fairview Corporation Limited
“The MS Society’s work with L’Institut has been incredibly valuable. When we started our work together we were not sure where it would take us; the journey that followed was insightful and thought-provoking. We are now in a position to move forward strategically in telling our story within the MS community and beyond. We are grateful to the team at L’Institut and look forward to working with them in the future.”
Lori Radke National VP, Marketing & Development | MS Society of Canada Executive Director | MS Scientific Research Foundation
We are now in a position to move forward strategically in telling our story within the MS community and beyond.
"I have had the very good fortune to participate in L’Institut Idée brand mapping sessions on two occasions; one for a corporation and the other on a personal basis. These were both conducted by Wahn Yoon and Penelope Fridman and were both equally remarkable experiences. The approach taken is innovative and effective, based on equal parts behavioural sciences and the less tangible but equally important emotional and spiritual energy that connects people. The facilitators are adept at leading groups to spontaneous and unique conclusions that would not be possible with a conventional focus group approach. The outcome is a map that directly reflects the consciousness, culture and society in which the group lives and that readily informs marketing and branding strategies. These strategies have been proven to be successful as they are founded on the full spectrum of intelligence; scientific, intellectual, social and emotional. I would highly recommend this group to companies or individuals who need to find the best path to any desired outcome."
Dr. Tim Cook FRCPC, MPH Chief Medical Officer P3 Health
"At Plan International Canada, we are trying to solve some of the world's biggest challenges as we engage a complex and diverse set of stakeholders. The strategists at L'Institut were key to our success. They catalyzed our thinking and accelerated our ability to arrive at important insights and truly big ideas, all the while aligning our teams along the way. I highly recommend Wahn and Penelope if you are looking for breakthrough thinking to solve some of your must pressing and complex organizational challenges."
Caroline Riseboro Plan International Canada President & CEO
At Plan International Canada, we are trying to solve some of the world's biggest challenges as we engage a complex and diverse set of stakeholders. The strategists at L'Institut were key to our success.
“The management team of the Montreal International Jazz Festival wanted to take the opportunity of the change in leadership to improve the festival’s brand vision. We were looking for a strategic partner to guide us with an inspired method that would encourage collaboration and yield quick results. The Institut’s method helped us arrive at a quick understanding of the gap between an ideal world and the real world, and to agree on a step-by-step transformation plan that was realistic to implement."
Jacques-André Dupont Chief Operating Officer Montreal International Jazz Festival
L'Institut and their Master Planning process helped us 'turn the corner' in unison, in a way that involved the team and respected their knowledge and passion for the Spyder.
"At BRP, we had an important transition to make with Can Am Spyder, one of our key products. We had to reposition the brand and come up with new messaging and a fresh U.S. campaign.  It was important to ensure team alignment and buy-in for the new brand strategy and approach, which was going to be challenging given the strong feelings and attachments that some parts of our organization had with previous strategies and campaigns. L'Institut and their Master Planning process helped us 'turn the corner' in unison, in a way that involved the team and respected their knowledge and passion for the Spyder. L’Institut are not consultants, they are true facilitators of insight and strategy, and always make sure we really own and live the decisions we make. Their approach is not cookie-cutter nor traditional so it is important to trust the process.  The outcome is surprisingly clear”
Anne Belec CEO & Co-founder Mosaic Group, LLC